On January 10, 2008, Robbins Bros.‚ Riverside store, the eighth location in Southern California, celebrated a Rock & Romance Grand Opening which attracted a crowd of 100+ and consisted of in-store massage therapists, a ribbon-cutting with the local Chamber of Commerce and City Councilmember Nancy Hart, a sizzling fashion with California Born denim company whose jeans have been spotted on celebrities like Lindsay Lohan, Shannon Elizabeth & Alicia Keys, and an exciting showcase and raffle giveaway by Simon G Jewelry.